The Jeep® brand has introduced a new, production-intent concept version of its award-winning Grand Cherokee, a unique model with distinctive yet stealthy exterior cues designed to attract new Jeep Grand Cherokee enthusiasts and customers.
Showing the vehicle publicly for the first time this morning at the Houston Auto Show, Jeep also announced that it has created an online contest for consumers to name the new production-intent Grand Cherokee concept. The person who chooses the winning name will have an opportunity to win a new 2012 Jeep Grand Cherokee.
“Highlighted by a unique platinum-chrome front-end appearance and distinctive black-gloss 20-inch wheels and exterior treatments, our new Grand Cherokee concept provides a completely new look – one that is edgy and aggressive, and certainly different than any Grand Cherokee on the road today,” said Mike Manley, President and CEO – Jeep Brand, Chrysler Group LLC. “Jeep enthusiasts have always appreciated limited-edition models and the ability to customize their vehicles. This new Grand Cherokee comes with a unique, ‘factory-customized’ stealth appearance directly from Jeep, and is certain to attract interest from an array of potential customers.
“We plan to garner feedback from consumers at the Houston Auto Show, and via our online Jeep ‘Name My Ride’ contest,” Manley added. “If the level of excitement is what we anticipate, this new Grand Cherokee will be in Jeep showrooms this spring.”
In the U.S., Grand Cherokee sales increased 51 percent in 2011 vs. 2010. In Texas, sales increased 226 percent. The Jeep Grand Cherokee was named “SUV of Texas” the past two years by the Texas Auto Writers Association.
NOTE – JPFreek’s Editor-in-Chief will be viewing this new Grand Cherokee at the Houston Auto Show and a News short will be featured in our March-April 2012 issue.
Related – Jeep Diesel Engines
* Published by JPFreek Adventure Magazine – The leader in Jeep and adventure enthusiast publications.
Tags: Chrysler, Grand Cherokee, Jeep, JPFreek
