Jeep Launches New 2012 Jeep Wrangler

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Jeep® Wrangler – the most capable and recognized vehicle in the world – becomes even more capable both on- and off-road for 2012, courtesy of an all-new, more fuel efficient and more powerful 3.6-liter V-6 engine, and a new five-speed automatic transmission – both of which it shares with the award-winning Jeep Grand Cherokee. … [Read more...]

It’s the Journey, Not the Destination

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It turns out the Mud Springs Trail in Arizona has confounded many of us Phoenician four-wheelers over the years. Back in the day before our first Jeep, George and I attempted Mud Springs in our ’99 Dodge Ram 1500 4x4, and on another outing we borrowed our neighbor’s ATV. On both occasions we missed reaching the Holy Grail at the end of the trail: … [Read more...]

Sneak Peak at All-new 2012 Jeep Grand Cherokee SRT8

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The most powerful, technologically advanced, high-performance Jeep® vehicle ever – the all-new 2012 Jeep Grand Cherokee SRT8® – arrives this summer with a combination of Jeep’s legendary capability and utility, merged with the renowned advanced performance engineering from Chrysler Group LLC’s Street and Racing Technology (SRT) team. … [Read more...]

“Moparized” Jeep Vehicles Ready for 45th Annual Moab Easter Jeep Safari

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Each year, thousands of diehard off-road enthusiasts descend upon Moab, Utah, for the Easter Jeep Safari and a week of fun on some of the country’s best and most rugged trails. Jeep® and Mopar are marking the occasion by returning to the annual event – which takes place April 16-24 – with six new customized vehicles. … [Read more...]

250,000 Mile Jeep

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Jeeps have always been a part of my life since I was a kid. My parents had them when I was growing up so my love for the brand came at a young age. We used to take our weekend outings in our Jeeps and at other times I would join my dad and we would head to the mountains or to the dunes and go wheeling just for something to do. … [Read more...]

History of Jeep

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In July 1940, the U.S. military informed automakers that it was looking for a “light reconnaissance vehicle” to replace the Army's motorcycle and modified Ford Model-T vehicles. The Army invited 135 manufacturers to bid on production and developed a lengthy specification list for the vehicle. … [Read more...]