In 1953, Mark A. Smith organized the first-ever Jeep Jamboree across the Sierra Nevada Mountains by way of the old Rubicon Trail. Often referred to as the founder of modern day off-road travel, Mark A. Smith has played an integral part in establishing the Jeep brand as the “Go Anywhere, Do Anything” brand it is today.

Below is a video from Pearse Umlauf, Vice-President and General Manager, of Jeep Jamboree USA interviewing Mark A. Smith from questions provided by Jeep Jamboree participants. Check it out and click the 2011 Guidebook image below to read about Jeep Jamboree events, trip locations, and other information about Jeep Jamborees. (more…)